Twitter for Elections Coverage

United States Mid-Term Elections are next week and  social media takes on a greater role than two years ago in the Presidential election.  It can be said President Barack Obama is the first POTUS to have used social media in a political campaign.

White House Press Secretary Robert Gibbs leverages social media for his news briefings.  Gibbs uses 140-character jargon to solicit questions; a version of crowdsourcing.  His management style answers just one tweeted query on YouTube.

Civics is sociology and sociology benefits from tools of social media.  What creative utility have you considered for online social networks?

Whitney Matthews, online editor for the Lawrence Journal-World, offers a plan to use Twitter for election coverage; she writes for Poynter Online.  Matthews’ post has four points:

  1. Make a plan
  2. Get a local hashtag
  3. Tweet poll checks
  4. Add tweets to your website

Politicians and media covering them make excellent use of Twitter and other social networks.  This is the year of social media according to researchers such as Gartner, Edison and Nielsen.  Now is also the occasion we are expected to learn or begin to make money with social media according to a number of studies.

ABC News plans to anchor election night coverage from network headquarters in New York City and Facebook headquarters in Palo Alto, CA.   ABC teams up with Facebook for elections coverage.  Social media for American elections is reality.

Here we’ve offered examples of using the big two social networks; Twitter and Facebook.  However there are others and more ways to use online tools to cover voting.  Google gets social with its elections center.  The search engine provides four services for voters:

  1. Polling place locations
  2. Registration instructions
  3. Ballot information
  4. State and local election office contact information

The question remains – how are you using social networks, new media and traditional media to serve voters of the United States this election?

James Rowe

Rowe and Company, LLC

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