New Media News Presentation

Burt Herman writes an opinion piece for the New York Times.  His words in the Times come immediately after announcing a new venture at TechCrunch Disrupt San Francisco.  WTF is Burt Herman and what is his new venture?

Herman calls himself entrepreneurial journalist and his new venture is Storify.  I think he has the coolest personal website I have seen.  Let’s begin with his NYT article “New Media Trust Sources.”

The entrepreneur discusses the megaphone everyone has with an Internet connection.  The people who are the new competition or ally to traditional (sometimes referred to as “old”) media.  In this decade the power to inexpensively reach global audiences burst into being.  Herman provides a new tool with Storify.

He points out in the Times piece:

“This democratization of media means anyone can reach out and find others who share their vision, regardless of geographic boundaries. Causes can spread at the speed of light, and “go viral” as they are shared on social networks.”

The “democratization” has exponentially created the same noise as cable television’s numerous channels.  So the audience is frustrated trying to find information that meets their needs among new and old media types competing for their valuable and short attention.

So far technology has failed to discover a way to filter noise and help people get to information they want.  Over the next two weeks Broadcast Newsroom Computing will present a couple new technologies answering the need.  The first is Storify which is perhaps best described as a noise filtering tool.

Herman defines new noise filters as curators; humans who package information in a consumable form and present it like paintings in a modern art museum. Let me lift another entire paragraph from Herman’s opinion.

“…a new class of gatekeepers has arisen, people whose reputations are built on their ability to highlight relevant information to their audiences. We are still looking for the right word to call these new gatekeepers, but so far “curator” is what appears most appropriate.”

He writes at the heart of the new approach is social media where people congregate based on shared interests.  Storify is a utility to gather information of common interest and present in a playlist fashion.  So I created a Storify story on social media business cases as example of both new medium and the new tool.  Here’s the link to the story.

There you have it; Herman’s new venture Storify and new approach to presenting information in the new decade.  Can I write “new” again?  Maybe next time when BNC reports on another such tool for gathering news and presenting it based on audience preference.

James Rowe

Rowe and Company, LLC

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