News 3.0

The Pew Research Center for the People and the Press releases a 145-page study every news director in the United States of America must read. The director of the Center’s Project for Excellence in Journalism, Tom Rosenstiel, suggests we call the findings “News 3.0.” The Pew report is titled “Americans Spending More Time Following the News.” Download it and set aside a lot of time for an education on news consumption habits gleaned from telephone interviews with more than three thousand Americans in June of this year.

There are more ways available for people to get news and the report indicates because of the plethora of sources more Americans follow the news. Television still leads in consumption and radio and newspapers are ahead of Internet news sources according to research. However, Rosenstiel’s commentary, in the report’s conclusion, argues “the best way to understand what is occurring today with the way people interact with the news and technology is to think of it as the end of our digital childhood.”

In a report from Pew Internet & American Life Project in the first quarter of this year on “Understanding the Participatory News Consumer” researchers write “the Internet and mobile technologies are at the center of the story of how people’s relationship to news is changing.”

The March, 2010 report sampled less than 23-hundred American adults to determine a “revolutionary shift” in how news is consumed has taken place over the last five years. The research claims social networks have an increasing role in how Americans receive news information. Online news consumption falls behind newspapers (third in the contest for consumption). The earlier study indicates three fourths of Americans gathering news online do so through email or social network posts.

What does it all mean? Back to the interpretation from Rosenstiel – Pew studies present “signs of a new phase, perhaps even a new era, in the acquisition and consumption of news.”

Heads up news executives, it’s time to pay attention to the work of the Pew Center and download and study their voluminous reports.

James Rowe

Rowe and Company, LLC

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2 Responses to “News 3.0”

  1. May I simply just say what a relief to discover someone who really knows what they are talking about on the net.
    You certainly understand how to bring an issue to light and make it important.

    More and more people need to look at this and understand
    this side of your story. It’s surprising you
    are not more popular because you most certainly have the gift.

  2. We all know by now, that when you make a habit of connecting with potential customers little and often, on topics
    that they care about, you increase the likelihood of them doing business with you.
    It’s just for craftaholic women and outfit-hungry fashionistas,
    right. It does mean figuring out where your target audience is engaging
    (social networking sites) and developing a strategy for how you’re going to reach them.

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