Time to Get Completely Social

Using social networks depends on how you interact with people – your audience. Dictionary.com defines social as “pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.” Translating that to social network technology for business and traditional media requires a strategy.

Pundits attempt to explain “social media” for business. Rich Brooks, president of flyte new media, writes for SCORE, the United States Small Business Administration advisors, social media is “in its infancy.” New social networks enter the game as quickly as you learn of existing networks. You’ve probably read Google plans to create a social network to rival Facebook.

The social media landscape is perplexed like this graphic on flickr called Scoble’s Social Media Starfish.

Scoble's Social Media Starfish by DBarefoot

However, you are urged to beef up your social media aptitude by the author of “SocialnomicsErik Qualman in his YouTube video “Social Media Revolution 2 (Refresh).”

HP Labs releases a study on the most influential users of Twitter with part of the headline reading the “research may provide answers.” You can download the newly published research paper on Scribd, a social network. Forrester Research offers some very expensive studies on social media such as Jeremiah K. Owyang’s 15-month old report “Social Media Playtime is Over.” The technology and research is so fluid this report will be aged as soon as it’s posted. Poynter Online presents a one week old post headlined “7 Ways to Use Facebook to Merge News with the Social Web.” Get the message. You need to get social now.

The Radio Television Digital News Association website links to the Poynter article and tweets about it. However the National Association of Broadcasters seems the more social of the two media organizations or clubs when you surf their websites. RTDNA and NAB are clubs and associations constitute social networks in the real world. How you adapt human life to the online world is a blueprint you develop.

 

James Rowe

Rowe and Company, LLC

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