Economy in State of the Art Media Production

You will no doubt hear in coming weeks many vendors promise economy in media technology. In recent posts Broadcast Newsroom Computing offers our opinion of solutions media producers should consider. This time BNC offers another. Endorsement of these answers to production demands is beyond Broadcast Newsroom Computing.

A booth to visit if you travel to Las Vegas, Nevada and the National Association of Broadcasters Convention and Exhibit is EditShare. My background consulting a major vendor of video production systems, I believe, gives me foundation for examining offerings of players in end-to-end file based media production. EditShare was brought to my attention by a savvy business associate and I have become intrigued with the suite of products Andy Liebman,. EditShare founder and chief executive, put together.

His client list shows others are influenced by products EditShare calls technology leadership “in cross platform collaborative editing and shared media storage.” Among a dizzying number of vendors attending the NAB confab, Liebman has news of what happened to some brand names with which broadcasters are familiar. EditShare purchased Geevs and Lightworks last summer. Geevs video play out servers and Lightworks editors complement EditShare’s product portfolio.

Liebman promises more new tools this year. “We will also be unveiling many significant new features in our Flow, Xstream and Ark product lines that amplify the interoperability of our Complete Collaboration products.” He has titled his electronic brochure as the “Value Proposition.” He suggests the economy many media producers’ budgets are begging.

EditShare and Resolution Digital Solutions in Chicago, Illinois provide an example of how EditShare products fit multi-platform and file based media production. You will hear a lot of discussion about value these days. How you interpret value depends on whether you are concerned about cost alone or production efficiency as well as your budget. Either way consider the Liebman school of thought on media production.

Next BNC reports on increasing requirements for agnostic solutions to media production.

James Rowe

Rowe and Company, LLC


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