Web TV – The Race is On

The holiday shopping season kicks into high gear in a few days and television set manufactures hope the biggest selling products will be Internet enabled sets.  A recent USA Today technology article looks hard at changes in the consumer market for Web TV.

The national newspaper for the United States predicts this might be the year false starts end.  The paper reports Sony, Vizio, LG, Samsung and Panasonic will all market new television sets incorporating Web content and television programming.  Randy Waynick, senior vice president at Sony’s Consumer Group, told USA Today "When we all open up the newspapers on Jan. 1, and they talk about the hot items from the holiday selling season, Internet-connected TVs are going to be at the top of the list.”

Like computer software there are many possibilities for convergence of television and web content.  Who has the answer?  That is yet to be determined.

Comcast, the cable provider, is ready to introduce an On-Demand Online service during the holiday season.  Comcast Interactive Media President Amy Banse said at the recent NewTeeVee Live conference “The key to the On-Demand Online service is not that users will be able to access content on their PCs, but that they will be able to view the content whenever and wherever they want.”

A New York Times report suggests advertisers will spend a great deal of money online for video content.  “Digital video amounted to $477 million in revenue in the first half of 2009, up 38 percent from the same time period in 2008, according to the Interactive Advertising Bureau.

Set manufacturers are betting on consumers unwillingness to give up their sets which are being sold with larger and larger screens.  There is more to consider than this forum can offer about choices viewers will make as to where and when they watch most video content.  There is revenue growth in whatever they choose.  Perhaps New Year’s Day will bring news of the leader.

Next Broadcast Newsroom Computing examines new ways of delivering video captured in the field.

James Rowe

Rowe and Company, LLC

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One Response to “Web TV – The Race is On”

  1. Matt Hart Says:

    My problem is that I don’t know what “WebTV” will offer me. Oh sure, I know I can find more shows and view YouTube content, but I’m not particularly interested in watching the latest “I’m on a Mac” viral video or buying a new pair of blue jeans.

    I have a computer connected up to my TV via S-Video, a remote control mouse, and network access to my NAS 2TB box with some movies, or Netflix streaming.

    Not that I ever use them.

    – Matt H

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