I Want My TV Anywhere

Mobile TV broadcasts are expected in 28 major United States markets by years end according to the Open Mobile Video Coalition.  The voluntary association of broadcasters made the claim months ago.  The coalition announced recently it is “All Systems Go” for a new era of television service on mobile devices.

The Advanced Television Systems Committee adopted the final mobile digital television broadcast standard a few weeks ago.  The committee said its members overwhelmingly approved the A/153 ATSC Mobile DTV Standard.  The standard defines the technical specifications necessary for broadcasters to provide new services to mobile and handheld devices using their digital television (DTV) transmissions.

Television on a telephone, a personal video device, a laptop, in the back seat of the car or some new  device yet to be introduced.  Free and over the air television.  The discussion about Mobile DTV has been going on for some time.  The reality of the discussion is here now.

OMVC reported “stations will experiment with a variety of services and business models, including traditional and interactive video, and ad supported and pay services.”   The manufacturers of devices for consumers are experimenting as well.

Years ago ION Media Networks presented the ATSC with some numbers on consumer devices for Mobile DTV.  Competitors AT&T and Verizon are good examples of the fight for screens.  Makayama has a different strategy for consumers eyes.  All the players are seeking to make a profit with Mobile DTV.

The ION presentation offers some insight into the fragmentation of platforms and the associated numbers of devices sold.  What will viewers want to see and where will they want to see it?  More questions soon to be answered with the availability of television where and whenever the viewer desires.

The new Mobile DTV standard is going to “awaken US consumers to the value of mobile video,” claims Steven J. Wilson of ABI Research.

Next week Broadcast Newsroom Computing tries to make sense of gibberish about media technology.

James Rowe

Rowe and Company, LLC

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One Response to “I Want My TV Anywhere”

  1. Tyrone Ransome Says:

    Very enlightning artice on tv anywhere. Investors will be all over getting in on the ground floor.

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