Search Engine Wars or Race for Users

Everything I read  calls it a search engine war between Microsoft and Google since MS introduced its search engine Bing on Monday.  Scrutinizing Microsoft and Google homepages provides little about the battle brewing between the two giants.  Broadcast Newsroom Computing believes the healthy competition is much deeper than search engines.

There is little reason to doubt the two giants are reaching for similar market share.  TechCrunch reporters take the description of the competition a bit further pointing out Bing 411 received little attention during the launch of Bing.  Google has goog-411.  Directory information services with more benefits than phone service providers offer.

Take a look at Windows Live to see how Microsoft is targeting the same audience as Google.  A lot of Windows Live services list as beta.  However many services Google offers are yet to be officially announced as released from beta.  A number of these services I use and have been long enough to personally consider them beyond release stage.

Bing was out before Monday’s official release and already Internet consultant Paul Savage from blackdog has a smack down tool comparing the two services.  It’s fun to play with and offers little beyond the differences in results or order of results returned.  It’s great work from Savage for search engine optimization in which he specializes. 

BNC suggests opening two browser sessions with one Google’s homepage and the other Windows Live.  Vertically tile the two active sessions and you’ll get a comparison of two business models.  These are examples of what both offer for gratis.

  • Email
  • Storage
  • Photo sharing
  • Messaging
  • Calendars
  • Search tools
  • Software as a service
  • File sharing

Search engines rule.  They’re usually a first resource for users to decide Internet activity.  Search engine optimization is without a doubt, IMHO, a required skill for journalists.

However, BNC points out the business case of the two search engine giants is clear evidence we’re all after the same audience.

Next post, Broadcast Newsroom  Computing examines calendar and schedule synchronization.

James Rowe

Rowe and Company, LLC

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