Content Distribution Has Drama

Buckle up.  Broadcast Newsroom Computing opens a virtual Pandora’s box.  As in Greek Mythology BNC feels discussion of news program distribution brings evil and finally hope. 

Our research indicates no standard distribution models for television programs.  Traditionalists hold fast to advertiser backed strategies.   The fear is losing a lucrative model with 30-years of proven results wrote Marguerite Reardon, a senior writer at cnet, owned by CBS Interactive.  The number of links in the previous sentence underscores the topic – distribution of content.

Content movement is a very involved discussion.  There is enough verbiage for current distribution examples.  We stumbled upon Broadcasting and Cable’s lengthy webinar (requires registration for each listen) to clearly indicate all kinds of distribution models.

A gripe vendors miss solutions was lodged during the B&C web event.   We agree but offer the situation gets better in many cases.  New thinkers group standard products and technologies to manage business tasks efficiently and inexpensively.  Examples are coming soon in future posts.

Pandora’s box becomes the speed with which content producers and distributors move to prevent “piracy” either by giving away property or discovering the right sales model.  The area covered by the Internet is absolutely global and unrestricted beyond the likes of Gulf of Aden and Indian Ocean crimes recently in mainstream news reports.  “…if users can’t easily get … content legally and reasonably priced in a reasonable amount of time, they will go out and get it some other place," said Avner Ronen, CEO of Boxee, to cnet.  “That has been proven with music, and video is no different."  Boxee software permits Apple computers to watch free TV and Windows is in beta. "It’s already happening, especially overseas where you can’t get access to most of this content legally," said Ronen.

Drama, conflict on a timeline, evil and hope.  Put these concerns in check with reality.  Cable is lining up one way and content producers  another., and even YouTube are online and direct to the consumer.  Cable has plans to take the same subscription content, for which the industry pays billions of dollars, direct to consumers anywhere anytime.  Time Warner is testing online video-on-demand in Milwaukee and Comcast is planning Fancast web.

Tomorrow Broadcast Newsroom Computing has more on distribution.

James Rowe

Rowe and Company, LLC


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