Social Networks May Be the Oldest Profession –Think About It

The most opinionated description of social networking I’ve found  is a stream of thought video Chris Pirillo posted on YouTube.  He’s sarcastic and his best advice is – if you don’t know why you should join a social network you shouldn’t.  Pay close attention, though, to all the ads running in the lower third of the screen and who is advertising when you watch Pirillo’s rant from almost two years ago.  See how he deftly uses the irreverence of the Internet to promote the conventional.

To see an extreme but profound use of social networks Google Soldier J.  Observe how the rap artist uses YouTube for his music videos and MySpace to sell his music.  Social networking arrived a long time ago IMHO.   Examples from a rant to an intense yet solid business utilizing social networks and networking.  From the mainstream to the extreme.

There are personal reasons for using social networks.  Amy Gahran’s article “Twitter for Newshounds” recommends how a journalist should organize tweets.  Her organization brings good sense to using Twitter.  The irreverent Guy Kawasaki weighed in almost two years ago on “Ten Ways to Use LinkedIn.”  He offers ten solid professional reasons to utilize the social network.  Kawasaki’s blog “How to Change the World” has lots of irreverence and solid information.  Getting the connection between cheekiness and value on the Internet.

Microsoft is always in the game and the behemoth’s small business blog offers six ways to use social networks to grow business. I hope Broadcast Newsroom Computing has assisted in putting to rest questions regarding the validity of social networks.  Data surrounding the phenomenon is as recent as this week from The Nielsen Company.  The online partner of the media research concern promised a free webinar on social networks during this week’s online event on coping with the recession. American Express is going whole hog with it’s professional social networking site Open Forum.

Social networking has become so pervasive we often fail to realize we are involved.  I remember my father’s best friend explaining American politics to a person denying involvement in the system.  He merely asked “do you spend a dollar?”  And he then answered for the heretic saying “then you’re involved in politics.”  In that vain – you are reading this blog, then you’ve been touched by social networks.

Tomorrow BNC’s Friday Memo – Just Keep Looking Up

James Rowe

Rowe and Company, LLC

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