Players with Genuine New Thinking

Three big players in the virtualization market in my opinion. However, competition is growing fast. The earliest document date, a recent search of the topic, found was more than three years old, ancient in the information age. However I’ve been experimenting with virtualization for years longer. The concept has maturity.

I believe economic forecasts are reasons to consider virtual machines in broadcast news operations. There are free resources from manufacturers I’ve listed as the big three. Microsoft’s server version is a trial offering.

Each has a version of virtual machine or server IT staff can begin experimenting with right away. A good site to collect information and make comparisons of virtualization services, both desktop and server, is There are pages on virtualization.

Dell and HP enter the game with virtualization advice. The crowd is clouding knowledge with buzz words. These guys sell hardware and both have real stakes in what virtualization means to the marketplace.

The scrolling open plug-in on Dell’s virtualization page encourages readers to “lighten up” and asks “when was the last time” someone asked you to buy less of their products. They redirect the reader to open source and other kinds of virtual machines qualified to run on their hardware.

HP is old fashioned. The giant has lots of clutter about their servers on their virtualization page. There appears to be a partnership with VMware spread subtly across the page. VMware, I would consider a leader, makes really good products.

I predict competition in virtualization will only heat up. Hardware manufacturers obviously understand your purchasing habits. You probably buy a lot of low-end machines to run high-end applications. Virtual machines are really efficient using hardware. However you need powerful servers or computers to run multiple virtual machines well, especially in mission critical environments.

So you’re using fewer machines. The boxes must be better or the best, though. Kind of takes a pinch out of expected savings, huh? You save in ways requiring genuine new thinking when calculating dollars found. I was very long ago convinced of money and time savings benefits in virtualization. I always wanted someone to ask for a quantification of dollars kept.

Open source and free are good for testing and learning. When revenue is involved, it is always best to purchase. You want to ensure you’re getting the best you can possibly expect. You really want support when things go wrong. After all, the learning curve with free and open source has hidden costs too.

Tomorrow, Broadcast Newsroom Computing makes a case to get on the band wagon.

James Rowe

Rowe and Company, LLC


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