No Sales Expected At NAB 2009

The National Association of Broadcasters largest event is shrinking and especially in the economic slump.  This year many broadcasters are sending fewer people or no one at all.  Cox Broadcasting is only sending its vice president of engineering Sterling Davis to Las Vegas in April.  TVNewsday led its email report last evening with this headline “At NAB Saving Money Will Be Key.”

Davis was quoted in the article.  "We’re not sending anyone to NAB — or anywhere else — this year.  Usually, we send at least one person from every market. But the decision was made in the third quarter.…It’s not just trade shows and it’s not just engineering. It’s also sales rallies, meetings. They’re all out of the budget."

In the article Chris Brown, NAB executive vice-president thinks IT vendors selling cost efficiencies will see lots of traffic as will manufacturers showing low-priced nex-gen HD gear.   “Technologies that deliver savings with speedy ROI will be winners in Las Vegas said Ardell Hill, senior vice-president broadcast operations Media General Broadcast.

These are the sentiments Broadcast Newsroom Computing is hearing from its sources.   Some vendors have pulled out of the huge show that once had attendance larger than the population of Peoria, Illinois.

Rowe and Company knows there is new technology and services to save money and in some cases the ROI is instant.   So keep coming back to BNC to learn more about how to cope with the vastly and rapidly changing economic landscape.

We’ve been on both sides of the business equation in broadcast news production – the vendors going to NAB to sell you whiz bang and the broadcaster who went to Las Vegas seeking a competitive business edge. Can’t make to it to Las Vegas, keep coming back to BNC to find out what’s going on outside and inside the convention but mostly how to help in the business.

Don’t miss Broadcast Newsroom Computing’s first educational serial “Very Simple Project Management.”  The posts ran February 7th to 12th.  Lots of tools and resources offered in the series.  There’s so much information, education and fun you’ll want to keep up with so subscribe to BNC.  We’re about education and solutions here and at Rowe and Company.

Patrick Rowe

Rowe and Company
275 Grove Street Suite 2-400 Newton, MA 02466 USA


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